Professional Name Badges for Canadian Businesses: A Practical Buyer Guide
Present a Professional and Friendly Image to Your Customers
Published: January 29, 2019 | Updated: June 2026
Name badges do more than display a name. For small and medium-sized businesses, they signal professionalism, build customer trust, and make it easy for people to connect with your team from the moment they walk through the door.
If you are shopping for name badges for the first time or replacing an outdated batch, this guide covers everything you need to know before you order.
What Type of Name Badge Do You Need?
There are two main types of professional name badges, and the right choice depends on your brand, your environment, and how much customization you want.
Laser Engraved Aluminum Badges
Engraved badges are made from brushed aluminum and laser engraved with your employee names, titles, and logo. The result is a clean, permanent mark that will not fade, peel, or scratch off over time.
This is the right choice for businesses where badges will be worn daily and need to hold up to regular handling. Retail, healthcare, hospitality, and trades are all good fits. Because each badge is individually engraved, you can order exactly what you need without paying for extras.
Full Colour Sublimation Badges
Full colour badges use a dye sublimation printing process to produce vibrant, high resolution graphics directly on aluminum. If your brand relies heavily on colour, or if you want to include a logo with multiple colours, sublimation gives you flexibility that engraving cannot match.
These badges are equally durable and UV resistant, making them suitable for both indoor and outdoor environments.
Sizes and Customization
Standard badge sizes include:
- 1" x 3" (the most common)
- 1.25" x 3"
- 1.5" x 3"
- 2" x 3"
At Browels, we cut our own stock in house, which means we are not limited to standard sizes. If you need something custom, we can accommodate it.
Every badge can include your employee name, job title, department, and company logo. For full colour badges, any graphic or brand element can be incorporated.
Fastener Options
How a badge attaches matters more than most buyers think. Here are your options:
Alligator Clip - clips onto a pocket, lapel, or lanyard. Good for environments where staff rotate frequently or wear a variety of clothing.
Magnetic Back - attaches without piercing fabric. The best option for dress shirts, blazers, scrubs, and any situation where pin holes are not acceptable.
Pin Back - the traditional option, included as standard on most orders.
At Browels, magnetic backs and alligator clips are available as add-ons on any order.
No Setup Fees. Ever.
This is worth calling out directly. Many badge suppliers charge a one-time setup fee of $40 or more before your first order. That fee adds up, especially for small businesses placing smaller orders or reordering as staff changes.
Browels charges no setup fee on any name badge order. The price you see is the price you pay.
No Minimum Order
Need three badges for new hires? Fine. Need 200 for a full team rollout? Also fine. We do not have a minimum order quantity. Order exactly what you need.
Fast Turnaround
Most orders are ready to ship within 24 hours of artwork approval. For Canadian businesses that need badges quickly, that matters.
Who We Supply
Browels supplies name badges to small and medium-sized businesses across Canada including retail stores, medical and dental offices, hospitality and tourism operators, trades and service companies, and corporate offices.
We are a Canadian manufacturer based in Esterhazy, Saskatchewan, and have been producing identification products since 1972.
Ready to Order?
Getting a quote is simple. Tell us how many badges you need, what information goes on each one, and whether you prefer engraved or full colour. We will get back to you quickly with pricing and a proof.
Or call us directly at 306-745-2122.
